Arriva and other public transport companies want to ensure that public transport is as efficient and effective as possible. That is why public transport companies have an interest in understanding passengers' travel patterns. This insight is also important for third parties, such as authorities responsible for (public) transport and external organisations conducting activities that have an interest in (public) transport or that are committed to improving passenger services.
We obtain this insight through statistical research. Arriva and other public transport companies (jointly referred to as: "we" or "us") have jointly decided which personal data may be used to gain this insight and how this personal data may be used. We also call this information management. These agreements are laid down in a Collaboration Agreement between public transport companies.
Which personal data do we use?
We have decided that in order to conduct statistical research of passengers' travel patterns, only so-called transaction data may be used, and not customer data such as your name or date of birth.
Transaction data is generated when you check in and out with your OV chip card and this data is read using the chip ID in your card. This data is used to process your travel transactions. This is done by Trans Link Systems BV (hereinafter: "Translink"). You can find the transaction data in the transaction overview of your OV chip card.
Under the privacy legislation, we may also use transaction data for statistical research for the reasons listed in our Privacy Statement.
We store the transaction data for statistical research in a separate database at Translink. Before we store it in the database, we have the data pseudonymised. During this pseudonymisation process, the identifying characteristics in the data are encrypted. This means that the data cannot be traced back to a person without additional information. Once the data has been pseudonymised, research files are created under the management of Translink. These are sets of statistical data. Using these aggregated statistical research files, Translink or other specialised companies can create information products. The research files and information products contain no personal data.
Central point of contact
We have set up a central point of contact where you can ask all your questions about the processing of your data for the compilation of research files and information products. You can contact Translink via firstname.lastname@example.org. You can also submit a request to Translink to exercise your rights. If you do not want us to use your transaction data for statistical research of travel patterns, you can indicate this by email. To this end, you can send an email to Translink via email@example.com. Mention your card number in the e-mail and state clearly that you object to the use of the transaction data linked to the stated card for statistical purposes.
If you do not want us to use your transaction data for statistical research of travel patterns, you can indicate this by email. To this end, you can send an email to Translink via firstname.lastname@example.org. Mention your card number in the e-mail and state clearly that you object to the use of the transaction data linked to the stated card for statistical purposes.
With whom do we share data?
Your data is processed by Translink on our instructions. We have made agreements with Translink about this in a processing agreement, for example in regard to security and the separate storage of data.
Translink engages a party to pseudonymise the transaction data. Because of the pseudonymisation it is more difficult to link the data to people. Translink subsequently compiles aggregated statistical research files that are no longer traceable to persons.
Based on the research files, Translink or other specialised companies can create information products. For example, they can indicate trends in passenger flows, which can be used to determine where new public transport routes should be introduced. We can pass on these types of information products to government agencies and to third parties that have responsibilities regarding, or that conduct activities with an interest in (public) transport and the improvement of passenger services. The information products do not contain any personal data and will only be made available:
To transporters and governments, on the basis of the performance of the contract with the passenger;
- To science, on the basis of legitimate interest;
- To knowledge institutions, on the basis of legitimate interest;
- To parties with a commercial objective, on the basis of legitimate interest;
- Publicly, on the basis of legitimate interest.
We will not pass on your personal data to any (legal) persons outside the European Economic Area for this purpose.